These character designs were produced for a test brief set by the London illustration agency Folio. The task was to create five illustrated character designs for the staff at a fruit drink company in America. I was provided a short synopsis for each person that described their personalities and quirks, this acted as the base for my designs.
Each design features a unique colour palette and silhouette in order to make them stand out from one another. However it was also important that I made all five designs consistent so that you could tell they were connected to the brand.
I have also included some early rough designs on the next slide to demonstrate my thought process when designing the characters.