This piece was produced during my work experience with the Soho Theatre in London. The brief asked me to create a poster that could fulfill two duties. The first was to announce the winners of a young writers playwright competition and the second was to advertise an upcoming course that would run at the theatre.
This poster was designed to function in both print and digital formats. It was therefore very important to consider how each format would dictate the outcome of the final product. Colours, fonts, compositions and layouts were revised a number of times in order to reach the correct balance. I have included a page of rough sketches and ideas that help demonstrate my thought processes during this project.